Success experts Patrick O’Brien and Susan Davis-Ali agree that cover letters are still a difference maker — if you can circumvent a company’s recruiting technology. Patrick O’Brien’s take: Many companies today use “applicant tracking systems” (ATS) to make their recruiting efforts more efficient. When a firm utilizes an ATS, they require you to apply online.…
DetailsWhen it’s time to expand your startup’s growing team, you can’t go wrong with hiring a marketing strategist. Sure, accountants, customer service reps and other specialists are all important, but it’s your marketing team that puts money directly back into your pocket. But, of course, you don’t want just any marketer. You want a true…
DetailsThere was a lot of buzz a few months back, when news organizations began reporting on the odd — sometimes very odd — brain-teaser questions Google asks its interviewees. Odd: “Describe AdWords to a 7-year-old.” Very odd: “How many haircuts do you think happen in America every year?” But believe it or not, there’s a…
DetailsWith the workforce becoming more and more competitive, companies are starting to step up their game in recruiting efforts. This can be seen in the increase of benefits and incentives offered to attract top talent. Many typical perks include flexible work schedules, ability to work from home, and growth opportunities. But what are the biggest…
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