Imagine a world where women didn’t have to choose between a rewarding career and a fulfilling family life. Werk, a platform connecting ambitious women to flexible career opportunities, is bent on making it happen. In February, Annie Dean and Anna Auerbach cofounded the company out of their frustration with the lack of flexibility for women…
DetailsSuccess experts Patrick O’Brien and Susan Davis-Ali agree that cover letters are still a difference maker — if you can circumvent a company’s recruiting technology. Patrick O’Brien’s take: Many companies today use “applicant tracking systems” (ATS) to make their recruiting efforts more efficient. When a firm utilizes an ATS, they require you to apply online.…
DetailsWhen it’s time to expand your startup’s growing team, you can’t go wrong with hiring a marketing strategist. Sure, accountants, customer service reps and other specialists are all important, but it’s your marketing team that puts money directly back into your pocket. But, of course, you don’t want just any marketer. You want a true…
DetailsThere was a lot of buzz a few months back, when news organizations began reporting on the odd — sometimes very odd — brain-teaser questions Google asks its interviewees. Odd: “Describe AdWords to a 7-year-old.” Very odd: “How many haircuts do you think happen in America every year?” But believe it or not, there’s a…
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